The Leverage Corporation

Event Management Solutions

In addition to having created a number of our own sustainable events, we offer Event Management Solutions to our clients. Be it a major product launch, be it a custom golfing event, or a sales incentive trip, we offer the right solution at the right level. And dare we say it, at the right price.
We pride ourselves in working with our clients offering a service where not only do we integrate their events into their marketing and communications mix, but equally as important, their business mix as well.


Our Clients

Here is a list of blue chip clients we have had the privilege to work with in assisting to promote their brand through linking them to sponsorships, private events and expanding their target markets.


Aon South Africa

Aon is the largest insurance and risk broker in the world, and we have worked with them on their A1 Grand Prix sponsorship and more recently the launch of their prestigious building at The Place in Sandton.


We were part of the team that launched Team Barloworld in 2002, and in 2004, we were awarded a Loerie Award for sponsorship excellence.


Managed new product launches, namely Run Flat and Adrenalin, in 2007, and the Tread Smartly Campaign towards the end of 2012. Bridgestone have also come on board as the title sponsor of The Bridestone Route 66 MTB Experience. A 3 day multi stage mountain bike event which is the largest stage race in the Gauteng region.

Compass Holdings

Launched the Compass Chef Academy in conjunction with the Presidency and the former Deputy President Ms Phumzile Mlambo-Ngcuka at the State President's Guest House.


We manage their custom golfing programmes, and have organised exclusive excursions to Leopard Creek and Fancourt for groups of up to 24 people.


We manage a number of their custom programmes including specialised and niche client and broker golfing events in Gauteng and the Western Cape.


Managed new product launch, in the form of Firestone TZ 200, in 2007 and MultiHawk in 2010.

Gold Fields

Managed their Comrades Marathon sponsorship and related events in 2008.


Created a custom two day mountain biking event for them called The Honda Mountain Trophy to showcase their CRV to their desired target market.


We conceptualised and launched an event in the form of a 3 day multi stage mountain biking event for 200 people with Nando's as the title sponsor. Our responsibilities included all logistics, such as building the course over 150km of off road routes; building the entire race village with tents for all as well as showers and toilets; managed all catering and bar facilities as well as the hospitality area where full AV setup was organised. All of this was undertaken in a remote area with little or no infrastructure.

Nashua Mobile

Created The Nashua Mobile Ladies MTB Day to address the women's mountain biking market, a segment growing significantly in the sports and leisure segment.

Nissan SA

Managed their football properties in 2006 & 2007.


Managed a custom rugby programme in the build up to the 2007 Rugby World Cup.

SABC Sport

Managed the ICC Cricket World Cup in 2003.

Sechaba Medical Solutions

Launch event for renaming from Sizwe to Sechaba.

Shell Retail: Gauteng

Gauteng: Managed the events around their global Ferrari and Audi Sponsorship in 2007 and 2008.

Travelex International

Launched the Australian Cricket Team sponsorship in South Africa at a gala dinner banquet in Pretoria.


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