About Us

Read on to find out who we are and what we do.

If you are a keen athlete you should know all about us after going through our website.

If you are a potential sponsor, read on as to why you should select us to help you integrate one of our events, or even a new one, into your business and marketing mix.

The Leverage Corporation is a specialist sports marketing and events company.

With a keen focus on sporting events such as Mountain BikingTrail RunningMTB and Road ToursTrail Run Tours, bespoke Golfing events and so much more, we are pleased to say that we are a market leader in the sector hosting some of the most prestigious events as well as a number of smaller customised corporate events.

We also pride ourselves in working on Team Building, Incentive Programmes and Custom Events for our clients. CLICK HERE to find out more. We believe in making the “Impossible” a reality and turning it into something “Possible”.

We work closely with our clients, making sure we help integrate their sponsorship, their events and more, not only into the marketing mix, but their business mix as well.

Founded in 2002, one of the first tasks charged to The Leverage Corporation was the startup of the now infamous Team Barloworld Professional Cycling team, that saw South African cycling placed firmly on the map in 2007 at the Tour de France.

The Leverage Corporation has a number of specialist service divisions, and these can be categorised as follows:

  • Sponsorship Activation, Consulting & Management
  • Event Management
  • Specialised Golf Programmes
  • Custom Hospitality and Entertainment Programmes
  • Social Media Marketing
  • Website design

At the risk of repeating ourselves, we aim to provide the best possible solutions for our clients, and our mission is that “Nothing is Impossible”


We are a company dedicated to providing our clients with the best possible service, and ultimately providing more bang for their buck. But, that still doesn’t stop us from having a bit of fun every now and again.

Based in Bryanston, South Africa, we believe in giving our clients more than they can get anywhere else for the same investment.

Give us a call and see how we can help you. CONTACT US