About Us

Read on to find out who we are and what we do.

If you are a keen athlete you should know all about us after going through our website.

If you are a potential sponsor, read on as to why you should select us to help you integrate one of our events, or even a new one, into your business and marketing mix.

Who We Are

Founded in 2002, The Leverage Corporation is a specialist sports marketing and events company with a proven track record in creating unforgettable sporting and lifestyle experiences. From staging bucket-list mountain biking and trail running events to designing bespoke corporate activations, we are proud to be one of South Africa’s leaders in the sector.

We believe that “Nothing is Impossible” — and we deliver on that promise by making the extraordinary possible for our participants, clients, and partners.

Flagship Events

  • The Investec Great Kei Trek – A premium MTB stage race on the Wild Coast (3-day Original & 2-day Lite).
  • The Grind – Gauteng’s toughest gravel endurance race (150km/75km), a Cape Epic training essential.
  • The Luxliner Route 66 MTB Experience – Gauteng’s iconic early-season MTB race, also an Epic training essential.
  • Magalies Rocks the Cradle – The official first ride of spring, set in the Magaliesburg. A festive celebration on two wheels, it blends heritage, scenery, and the joy of riding into the perfect “season-opener” event.
  • Cradle Mountain Trophy – A classic MTB event in Magaliesburg with a proud heritage, and an essential training ride ahead of Gravel Grit at the end of October.
  • Magalies Adventure – A revived MTB experience with roots dating back to 2008.
  • Luxliner Schools Cycling & Trail Running Series – A pioneering inter-school series (U14, U16, U19).
  • Seasonal Lifestyle Events – Including the six-event Prison Break Ride/Run Series.
  • MTB & Road Tours – Curated travel + cycling adventures across SA (Battlefields, Kruger, Clarens, Greyton, Great Kei, PE–Kenton, and more).

Bespoke Client Events

Beyond our flagship races, we design and deliver custom experiences for corporate clients, from:

  • Private cycling & trail running tours
  • Product launches & brand activations
  • Golfing events & incentives
  • Team building & hospitality programmes

Our approach ensures that client events aren’t just “add-ons” — they are seamlessly integrated into both the marketing mix and the business mix of each partner.

Specialist Services

  • Sponsorship Activation, Consulting & Management
  • End-to-end Event Management
  • Bespoke Golf Programmes
  • Corporate Hospitality & Entertainment Programmes
  • Social Media Marketing & Website Design

Why Partner With Us

  • Engaged Market: Access to South Africa’s top earners and decision-makers.
  • Brand Alignment: Events that embody performance, lifestyle, and premium positioning.
  • Proven Legacy: From launching Team Barloworld to the Tour de France in 2007, to delivering today’s most sought-after cycling and running events.
  • More Bang for Your Buck: We combine professionalism with creativity — and just enough fun to keep things memorable.

Our Promise

We don’t just stage races. We curate experiences that inspire participants, excite communities, and deliver measurable returns for sponsors.